5 Proven Ways to Improve Your SEO and Boost Rankings

By Ray O’Donnell

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No doubt, search engine optimization can drive more ROI than other marketing strategies.

However, SEO is ever-changing. Search intent and trends are ever-evolving.

What does this mean for marketers?

You have to constantly find ways to improve your SEO.

Consider this—according to the State of Marketing report by HubSpot, 69% of companies actively invest time in search engine optimization.

Image via HubSpot

But 50% of marketers still struggle to stay on top of search engine algorithm changes and 49% say ranking high on search engine results is their biggest SEO challenge in 2023.

Image via HubSpot

Read on to discover actionable SEO practices that’ll make optimization a breeze for you.

5 Effective Ways to Improve Your SEO 

Follow these proven ways to boost your SEO and increase your traffic.

  1. Conduct Thorough Keyword Research

Keyword research is the foundation of a successful SEO strategy.

Why?

Google uses keywords and other factors to determine whether or not to rank your content high in SERPs. 

Thus, one of the most effective ways to improve your SEO is to find out the search phrases your audience is using to find information related to what you’re posting. 32% of marketers say that SEO is very effective at boosting sales, according to a 2024 survey by Uplift Content.

The good news is that there is a host of keyword research tool, both free and paid, that can provide you with a list of potential keywords to target. For example, couch is a much better domain name than one with multiple words, hyphens, and other characters.

Additionally, most keyword research tools can help you spy on your competitors’ content to see what keywords they are ranking for.

Semrush is one of the powerful keywords you can leverage for your competitor research.

Image via Semrush

Not sure how to use this tool?

Here is an in-depth Semrush review post on Attrock that highlights all the important features of the tool and how you can use it or you can take help from a SEO Professional in order to use the tool.

You can also use other free tools like Google Auto-complete.

Image via Google

Or check the “People also ask” section on Google to search your target keywords.

Image via Google

  1. Produce High-Quality Content 

A robust content marketing strategy is also one of the proven ways to improve your SEO.

Here is why.

According to the State of Content Marketing survey report by Semrush, 53% of marketers say improving the quality of their content has helped them the most with ranking their content organically.

Image via Semrush

Furthermore, 83% of B2B marketers say producing quality content helps them differentiate their content from the competition.

Image via Content Marketing Institute

Publishing high-quality content that resonates with your audience can increase website traffic and encourage visitors to keep coming for more. Sharing this content in your social media posts can also extend its reach and boost engagement with your brand.

Here are useful tips to produce high-quality content:

  • Find topics your target audience like to read
  • Update your content frequently and embed videos to improve website dwell time
  • Publish long-form content that addresses a topic comprehensively 
  • Make your content conversational to connect with your readers
  • Perform thorough research to maintain trust and authority in your content
  • Use proper formatting to improve readability 
  • Write for your readers first then search engine second

Pro tip: Always create valuable content. If, for instance, you’re promoting an employee engagement software, you need to create content that shows people how your software can help them save time, money and resources.

  1. Improve the Loading Speed of Your Website

Research shows 1 in 2 visitors abandon a website that takes more than 6 seconds to load. 

In fact, the expectation of 53% of online shoppers is for e-commerce pages to load within 3 seconds. Customer loyalty can also be significantly influenced by the website's loading speed, as a seamless shopping experience is crucial for retaining online shoppers.

And when visitors come to your website and leave without spending much time on it, the bounce rate goes up. 

This hurts your SEO effort.

Google will see your website as being unhelpful to users. And this affects your rankings. 

To improve your website loading speed, first test it using a website speed testing tool like PageSpeed Insights.

Image via PageSpeed Insights

The tool will also suggest improvements you can make to your website to increase its speed.

Apart from this, you can leverage AI-based website creation tools that help you to create an optimized website. An AI website builder creates websites that are fully optimized for the Search engines.

Here are ways to improve your website loading speed:

  • Compress and optimize your images
  • Reduce or avoid redirects
  • Minify CSS, JavaScript, and HTML
  • Enable browser caching
  • Eliminate unnecessary plugins
  • Leverage a content delivery network (CDN)
  1. Optimize On-Page SEO Factors

Optimizing on-page SEO factors is also one of the best ways to improve your SEO when you need results fast.

Surprisingly, most marketers think that on-page SEO is all about keywords.

Yes, spreading keywords on your content is one of the effective SEO techniques. But there are other essential on-page SEO factors you should optimize, such as:

  • URL. Your URLs help Google and visitors understand what the page is all about. Add keywords related to the content and keep the URL short.
  • Title tags. The title tag is displayed within the search result below the URL, and above the meta description. Make it eye-catching, short (between 50-60 characters), and keyword-rich.
  • Meta description. It’s a summary of your web page or content that appears in the search engine results to rank for target keywords. Make it eye-catching and between 155-160 characters. Add your target keyword here as well.
  • Headings tags. The heading tags (H2, H3, H4…) help search engines understand the structure of your website and content. They help to break down your content and improve readability.

Write short and compelling headings and optimize them with your main keyword.

  • Images. Images make your content more engaging and interesting. Use original images and screenshots and add their descriptions.
  • Internal linking. Internal links enable crawlers and visitors to discover and explore relevant content within your website. As your website grows, add internal links to other relevant pages and content.
  1. Optimize Your Website for Mobile Devices

Mobile devices account for 63% of Google’s search traffic.

Image via Statista

It means your target audience visits the web via their mobile devices more than via desktops. 

If they can’t read or view your website’s content through their preferred devices, they will leave as fast as they came. It shows Google that your website isn’t helpful to users, which affects your ranking.

So to improve your SEO, you need to optimize your website to cater to mobile users.

Here are actionable techniques to make your website mobile-friendly:

  • Test your website’s mobile-friendliness through Google’s Mobile-Friendly Test
  • Opt for the best responsive website builder to ensure that your website effortlessly adjusts to different devices and screens.
  • Break your content with subheadings, bullet points, and numbers to improve readability 
  • Compress images
  • Use HTML5 instead of Adobe Flash
  • Eliminate pop-ups 
  • Use readable fonts
  • Adjust button size and placement 

Pro tip: Once you have implemented all these techniques, remember to do a thorough CRO audit to determine whether your site is converting visitors into sales.

Conclusion

By following these simple ways to improve your SEO, you will be able to:

  • Boost your website traffic
  • Increase your business’ visibility online
  • Build trustworthiness and credibility of your brand
  • Improve your site’s user experience, 
  • Drive more valuable leads.
  • Generate more revenue for your business

SEO is constantly evolving and you should evolve and stay on top of SEO trends at all times.

 

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