Content Matters: 7 SEO Strategies To Grow Your Business

By Kerry Leigh Harrison

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From Google’s perspective, content helps search engine crawlers to understand what your page is all about. So, when someone makes a relevant search, Google can show the user your website.

From the consumer’s perspective, content provides them with valuable information that helps them to trust what you’re saying. They feel confident that you’re an expert in your field, so they’ll be more likely to consider your products and services. 

However, crafting exciting, unique content is not always easy. You cannot simply rehash what’s already on the web. You need to offer something different. So, with that in mind, in this blog post, we’re going to explore 7 key SEO strategies in further detail. 

1. Keep up to date with legal requirements and ensure GDPR compliance 

There’s only one place to begin when it comes to your content strategy, and this is making sure that you adhere to the regulations that are in place.

A lot of the laws online today relate to data privacy. The General Data Protection Regulation (GDPR) dictates what sort of data you can collect, how you can collect it, and what you’re allowed to do with it. 

It’s important to get clued up on this! After all, for your content strategy to be a success, you’ll need to dive into platforms like Google Analytics so you can learn more about your consumers. At the same time, you’ll want to use tools to track the performance of your blog posts and other pieces of content so that you can continue to hone your strategy. 

Because of this, it’s critical to read up on Google Analytics GDPR compliance so you can make sure you’re using data effectively and ethically. This is especially important for data that transcends borders!

2. Develop a strong backlink profile

A good SEO strategy balances all techniques effectively so they work in harmony with one another. Two strategies that very much overlap in this regard are content marketing and link building. 

Your backlink profile is simply the total collection of backlinks that point back to your site. Remember, quality > quantity is always the mantra here. Links need to be relevant to your business and come from websites with high domain authority. 

Here are some steps to follow to create a strong backlink profile for your business:

  • Audit your current backlinks - Where are your current links coming from? Are they of a good quality? How many do you have? You can use tools like Moz Link Explorer and Google Search Console to analyze your backlink profile. Use metrics such as spam score, anchor text, relevance, and domain authority to get a handle on how impactful your current backlink profile is. 
  • Create valuable content - Next, you need to craft content that attracts and engages your target audience. Make sure the content is useful, informative, original, and relevant to your niche. You can also use different formats, such as:
  • Webinars
  • Podcasts
  • Videos
  • Infographics
  • Blog posts
  • Ebooks 
  • Pitch your content to relevant, high-quality websites - To get a link back to your website, you’ll want the content you’ve created to be posted on highly relevant, premium-quality websites. Before submitting your post, check to see if there are any guidelines that the site owner expects guest bloggers to follow so that you can amend your post accordingly. 

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3. Make the most of local SEO

If you run a local business, local content is a must! This is all about creating content that will attract customers in your area. So, how do you go about this?

  • Do keyword research - What sort of local queries does your audience use when they’re looking for your type of business? You need to get inside the minds of your audience and determine what they’re looking for. For the majority of local search queries, people will use the name of the village, town, or city when looking for something. 
  • Write ‘local’ headlines - You need to ensure the snippet of your web page that Google shows in the search engine results is optimised for local SEO. The title of your pages and posts needs to make that clear. You need to let your audience and Google know that you’re a local business. 
  • Share local success stories - Share testimonials from customers in your local area who have enjoyed your services or products. If you highlight real experiences, this will help you to build trust within your local community. 

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4. Consider hiring a professional content services company

There’s no denying that the best way to take your business to the next level is to make the most of professional SEO content writing services.

In a day and age where people think they can cut corners with duplicate content or AI-generated posts, SEO content writing companies will help you to truly stand out from the crowd. After all, there’s an art to creating content for SEO. 

The best content-writing companies are user-centric. They work with writers who are experts in the subject matter, and they have the skills needed to expertly outreach so that your content is posted on the most relevant platforms.

5. Optimise for voice search

A decade ago, the idea of talking to a robot assistant daily sounded like something only reserved for Sci-Fi movies. However, here we are, asking Alexa or Siri to solve our daily problems.

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In fact, 62% of Americans over the age of 18 now use a voice assistant on any device! This statistic alone shows why it’s important to consider voice search in your content strategy. 

Voice search optimization is a collection of SEO techniques that make your content more likely to appear in Google’s voice search results. The aim here is to address common verbal queries within your content so that virtual assistants will present your site to users when they perform a voice search.

After all, voice search queries tend to be much more conversational than text searches. They replicate how we speak in real life. Therefore, incorporating more conversational and longer queries into your content can help you to appeal to voice search assistants more effectively.

6. Don’t forget user experience (UX)

In addition to the points we’ve mentioned so far, you simply cannot forget about user experience. In the past, when it came to creating SEO content, writers would simply keyword stuff and duplicate content to get ahead. Those days are long, long gone!

Google has become much more intelligent, and its main objective is to ensure that users receive high-quality results that are super relevant to their search.

Now, when we say high-quality, we’re not just talking about text that’s nice to read and offers a unique insight. We’re talking about pages that are quick to load and content that is presented in a visually appealing manner that makes the information as easy to absorb as possible. 

Here are some tips to consider:

  • Use engaging visuals over stock photos
  • Differentiate calls to action (CTAs)
  • Prioritize site speed 
  • Choose a simple layout with a consistent design and plenty of white space

7. Continue to monitor and analyse your performance 

Last but not least, you cannot expect to take your business to new heights if you don’t have a handle on your current performance, right? This is why it’s imperative to use data to your advantage to optimize your digital marketing efforts.

You can make the most of various metrics to understand just how effective your campaign is! Some examples include:

  • Organic traffic 
  • Keyword rankings
  • SERP visibility
  • Bounce rate
  • Click-through rate
  • Engagement time
  • Conversion rate

Key Performance Indicators (KPIs) like this will help you to understand how your current efforts are stacking up. You’ll know what’s working and what isn’t so that you can make impactful changes going forward.

However, it is important to remember that SEO is a marathon, not a sprint. Don’t expect overnight results. It’s all about building your visibility organically! 

Grow your business with the best SEO content strategies 

So there you have it: seven of the best SEO content strategies to take your business to the next level. 

From user experience (UX) to voice search, there are a lot of different techniques that you can deploy to ensure your business is as visible as possible on the search engine result pages. 

In a highly competitive environment, small margins are everything! 

 

Author bio :

Kerry Leigh Harrison has over 11+ years of experience as a content writer. She graduated from university with a First Class Hons Degree in Multimedia Journalism. In her spare time, she enjoys attending sports and music events. 

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